Thursday, June 5, 2008

'Bond Girl 007' Fragrance

British actress Gemma Arteron, who plays Agent Fields in the Bond 22 movie “Quantum of Solace”, has been chosen by Avon to launch the new James Bond Franchise signature fragrance ‘Bond Girl 007′.


Anticipated as what will be the biggest global fragrance launch of the year, Bond Girl 007 is created by Firmenich and contains floral notes, warm woods, white peach, orange blossom,jasmine, calypso orchid and freesia.

While “Quantum of Solace” is scheduled for a November 2008, ‘Bond Girl 007′ is thoughtfully set up to hit the retailers a month earlier.

So what does the new 22-year-old Bond babe have to say about this signature perfume?

“I’m thrilled to be working with two such iconic and established brands,” said Gemma Arterton. “The Bond Girl 007 fragrance embodies everything a Bond Girl represents — intelligence, sexiness and confidence.”

Intelligence, sexiness and confidence, huh. Explosive combo there.

Okay, here’s what I think about the name of the perfume. Bond Girl 007. So which kind of girl–or woman–are Avon targeting? I’d eat airline food to find out what they found in their survey.

Would the typical customer would be the wanna-be Bond girl yet in her teens or the blissfully married 30’s woman, who’s looking back and wondering what she might have missed out?

What do you think? I’d love to know, so would all my readers.

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