Avon announced yesterday that it has signed Dempsey in the multi-year pact in what would be the star’s first ever foray into the fragrance industry. Sources say that he could be guaranteed $5 million to $6 million over three years for the campaign which will go global next year.
Dempsey will be creative director of the project, while his wife makeup artist Jillian Dempsey, has been Avon’s global creative color director since 2006.“This will be arguably the strongest franchise in the company’s history,” said Andrea Jung, chairman and CEO of Avon. “”We’re extremely impressed with both his on and off screen accomplishments, and have a shared commitment to giving back to communities in ways both big and small.
We applaud his efforts earlier this month to open the Patrick Dempsey Center for Cancer Hope & Healing in Maine, and look forward to exploring future collaboration opportunities with our Avon Foundation.”
“This is an extremely exciting opportunity for me to work with Avon — a brand I have long respected as a global powerhouse with a lot of heart and soul,” said Dempsey.
Dempsey, 41, has won the Screen Actors Guild Award 2007 and People’s Choice Award 2007 for his role as Dr. Shepherd on the ABC TV serial, Grey’s Anatomy. Come May 2, we will see him on the big screen in the romantic comedy Made of Honor.
Avon is the world’s largest direct seller with outlets in more than 100 countries and has a $10 billion annual revenue. Besides perfumes, its product range includes cosmetics, fashion jewelry and apparel.
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